Who is this workflow for? Streamline your email marketing by automatically processing unsubscribe requests in Mautic. This workflow ensures contacts are promptly removed from specific segments when they indicate their desire to unsubscribe, maintaining compliance and a clean mailing list..

What does this workflow do?

  • Monitor Incoming Emails: The workflow continuously checks a designated Gmail account for new emails.
  • Identify Unsubscribe Requests: It scans the “To” field of incoming emails for the keyword “unsubscribe” to detect unsubscribe requests.
  • Retrieve Contact Information: Using the email address from the unsubscribe request, the workflow fetches the corresponding contact ID from Mautic.
  • Update Mautic Segments: The contact is removed from the “newsletter” segment and added to the “unsubscribed” segment within Mautic.
  • Send Confirmation Email: A confirmation email is automatically sent to the contact, acknowledging their request to unsubscribe.

🤖 Why Use This Automation Workflow?

  • Enhance Compliance: Automatically honor unsubscribe requests to adhere to email marketing regulations.
  • Maintain List Hygiene: Keep your contact lists up-to-date by removing uninterested recipients, improving campaign effectiveness.
  • Save Time: Eliminate manual processing of unsubscribe emails, reducing administrative workload.

👨‍💻 Who is This Workflow For?

Businesses and organizations utilizing Mautic for their email marketing efforts. Ideal for teams seeking to automate the management of unsubscribe requests, ensuring efficient and compliant handling of contact preferences.

🎯 Use Cases

  1. Regulatory Compliance: Automatically process unsubscribe requests to comply with GDPR, CAN-SPAM, and other email marketing laws.
  2. Improved Customer Experience: Provide a seamless and immediate response to unsubscribe requests, enhancing your brand’s reputation.
  3. Operational Efficiency: Reduce the time and effort spent on manually managing unsubscribe requests, allowing your team to focus on strategic initiatives.

TL;DR

This n8n workflow automates the identification and processing of unsubscribe requests in Mautic, ensuring your email marketing remains compliant and your contact lists are accurately maintained. By implementing this workflow, you enhance operational efficiency and uphold your subscribers’ preferences effortlessly.

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