Who is this workflow for? Efficient campaign tracking is essential for evaluating marketing strategies and channel effectiveness. This workflow automates the retrieval of UTM parameters from Shopify orders, processes the data with n8n, and stores it in Baserow. By centralizing your campaign data, you can streamline analysis and enhance decision-making..

What does this workflow do?

  • Setup Shopify Integration:
  • Create a Custom App in Shopify: Obtain the necessary credentials to connect n8n with Shopify.
  • Generate Shopify Access Token: Use these credentials to create API access in n8n for the Shopify Trigger node.
  • Configure n8n Workflow:
  • Schedule Trigger Node: Define how often the workflow retrieves data from Shopify.
  • GraphQL Node: Utilize the Shopify Admin API to fetch UTM parameters from orders.
  • Split Node: Break down large datasets into manageable items for processing.
  • Set Node: Transform and structure the retrieved data to match Baserow’s requirements.
  • If Node: Implement conditional logic to handle data flows based on specific criteria.
  • Integrate with Baserow:
  • Baserow Node: Store the processed UTM data into a Baserow database, creating a centralized repository for campaign tracking.
  • Header Authentication: Use the X-Shopify-Access-Token to authenticate GraphQL requests within n8n.
  • Finalize Setup:
  • Baserow Instance: Ensure you have an active Baserow account. Sign up for a free account if necessary.
  • Review Template Notes: Follow any additional instructions provided within the workflow template to ensure smooth operation.
  • Access Tutorial Video: Refer to the detailed walkthrough video for visual guidance on setting up the workflow.

🤖 Why Use This Automation Workflow?

  • Automate Data Collection: Eliminate manual data entry by automatically fetching UTM parameters from Shopify.
  • Improve Accuracy: Reduce errors associated with manual data handling, ensuring reliable campaign insights.
  • Centralize Information: Consolidate marketing data in Baserow for easy access and comprehensive analysis.

👨‍💻 Who is This Workflow For?

This workflow is ideal for marketers, e-commerce managers, and data analysts who use Shopify for their online stores and seek an automated solution to track and analyze campaign performance. It is especially beneficial for those looking to integrate multiple tools without extensive technical expertise.

🎯 Use Cases

  1. Campaign Performance Analysis: Automatically gather UTM data from Shopify orders to assess which marketing campaigns drive the most sales.
  2. Revenue Attribution: Link campaign data with revenue figures in Baserow to determine the return on investment for each marketing channel.
  3. Dynamic Reporting: Create up-to-date campaign databases that update in real-time, enabling swift adjustments to marketing strategies based on current data.

TL;DR

This n8n workflow automates the extraction of UTM parameters from Shopify orders and stores them in Baserow, enabling efficient and accurate campaign tracking. By integrating these tools, marketers can centralize their data, reduce manual effort, and gain valuable insights to drive informed marketing decisions.

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