Who is this workflow for? Ensure your customer email subscriptions are consistently up-to-date across Shopify and Mautic with this robust n8n workflow. Seamlessly synchronize subscription changes to enhance your marketing precision and compliance without the need for additional plugins..

What does this workflow do?

Part 1: Sync Email Subscriptions from Shopify to Mautic

  • Shopify Trigger: Set up a webhook in Shopify to detect changes in customer email subscriptions.
  • Webhook Validation: Use the Crypto node in n8n to validate incoming webhook requests, ensuring they originate from Shopify.
  • Process Subscription Changes: Utilize the IF node to determine the type of subscription change (e.g., subscribe or unsubscribe).
  • Update Mautic: Employ the GraphQL node to interact with the Shopify Admin API and update the corresponding subscription status in Mautic.

Part 2: Sync Email Subscriptions from Mautic to Shopify

  • Mautic Webhook: Create a webhook in Mautic to monitor changes in email subscription statuses.
  • Validate Webhook Requests: Use the Crypto node to ensure that the webhook requests are secure and authentic.
  • Determine Action: Apply the IF node to assess whether the subscription status is being added or removed.
  • Update Shopify: Use the GraphQL node to communicate with Shopify’s Admin API, reflecting the updated subscription status in your Shopify store.

Setup Steps

  • Create a Custom Shopify App: Generate the necessary credentials to connect n8n with Shopify, enabling the Shopify Trigger node.
  • Configure Shopify Access Token: In n8n, create Shopify API credentials using the Access Token obtained from your Shopify app.
  • Set Up Header Authentication: Create Header Auth credentials in n8n using X-Shopify-Access-Token and your Shopify Access Token for secure API interactions.
  • Enable Mautic API: In Mautic, activate the API under Configuration/API Settings to allow n8n to access Mautic data.
  • Create Mautic Credentials in n8n: Set up the necessary credentials in n8n to authenticate and interact with the Mautic API.

🤖 Why Use This Automation Workflow?

  • Enhanced Marketing Accuracy: Automatically update Mautic with the latest subscription data from Shopify, ensuring your marketing lists are always current.
  • Regulatory Compliance: Maintain adherence to data protection laws by consistently honoring user subscription preferences across both platforms.
  • Simplified Integration: Achieve seamless connectivity between Shopify and Mautic without relying on extra plugins or software, reducing complexity and potential errors.

👨‍💻 Who is This Workflow For?

This workflow is ideal for e-commerce businesses using Shopify for their online store and Mautic for marketing automation. It is particularly beneficial for marketing teams and technical users looking to streamline their data management processes without extensive coding or additional integration tools.

🎯 Use Cases

  1. Targeted Marketing Campaigns: Automatically sync customer subscription statuses to ensure your email campaigns reach the right audience based on their latest preferences.
  2. Data Compliance Management: Easily manage and respect customer subscription choices across platforms, supporting compliance with regulations like GDPR.
  3. Operational Efficiency: Eliminate manual data entry and reduce the risk of errors by automating the synchronization of subscription data between Shopify and Mautic.

TL;DR

This n8n workflow template seamlessly synchronizes customer email subscriptions between Shopify and Mautic, enhancing marketing accuracy, ensuring compliance, and simplifying your integration process. By automating the data flow, you can focus on crafting effective marketing strategies without worrying about data inconsistencies or manual updates.

For a comprehensive walkthrough, watch the detailed video here.

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