Who is this workflow for? This n8n workflow automates the collection, processing, and formatting of Google Analytics data into a comprehensive HTML report. By segmenting the report into Engagement Stats, Search Results, and Country Views, it provides organized insights that can be easily shared via email or saved as a document. Robust error handling and logging ensure reliable operation and facilitate troubleshooting..

What does this workflow do?

1. Data Fetching

  • Google Analytics Data Pulls: The workflow initiates six separate data requests to the Google Analytics API, retrieving metrics for:
  • Page Engagement Stats (This Week and Prior Week)
  • Google Search Results (This Week and Prior Week)
  • Country Views (This Week and Prior Week)

2. Data Parsing

  • Dedicated Parser Nodes: Each data pull is processed by specific parser nodes, such as Parse - Get Page Engagement This Week and Parse - Country Views Prior Week, converting raw data into URL-safe strings for further processing.

3. Data Aggregation

  • Structured JSON Object: Using the Aggregate Data node, the workflow combines parsed data into a single, structured JSON object, ensuring consistency and handling any missing or malformed data.

4. HTML Report Generation

  • Formatted HTML Report: The aggregated data is transformed into an HTML table with color-coded segments for enhanced readability:
  • Engagement Stats: Green
  • Search Results: Blue
  • Country Views: Orange
  • Customization: Headers and tables are neatly formatted, and the HTML styling can be customized as needed.

5. Output

  • Email Delivery or Document Saving: The final report can be sent via email using the Gmail node or saved as a Google Doc. Example nodes include:
  • Gmail node for sending the report to specified recipients.
  • Google Docs node for storing the report as a document for future reference.

6. Error Handling and Logging

  • Robust Error Management: The workflow includes checks for missing data and detailed error messages. Debug logs and error-handling nodes capture and log issues during execution, facilitating effective troubleshooting.

🤖 Why Use This Automation Workflow?

  • Efficiency: Eliminates manual data extraction and report creation, saving time and reducing errors.
  • Consistency: Ensures standardized reporting formats for regular analysis and decision-making.
  • Scalability: Easily adaptable to incorporate additional metrics or integrate with other tools as needed.

👨‍💻 Who is This Workflow For?

This workflow is ideal for digital marketers, web analysts, and business intelligence professionals who rely on Google Analytics data to monitor website performance, track user engagement, and inform strategic decisions. It is also beneficial for teams seeking to automate routine reporting tasks to focus on data-driven insights.

🎯 Use Cases

  1. Weekly Performance Reports: Automatically generate and distribute weekly summaries of website engagement, search performance, and geographic user distribution to stakeholders.
  2. Monthly Marketing Analysis: Compile monthly analytics reports to evaluate the effectiveness of marketing campaigns and identify trends.
  3. Real-Time Monitoring: Integrate with notification systems to receive timely updates on key performance indicators, enabling swift responses to significant changes.

TL;DR

This n8n workflow streamlines the process of generating Google Analytics reports by automating data collection, processing, and formatting. By delivering structured and visually appealing reports through email or document storage, it enhances the ability to derive actionable insights and supports informed decision-making.

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